This process included refining the mission statement drafted in the discovery phase. A logo and tagline were designed and a contemporary minimalistic look and feel adopted, which allowed us to communicate complex messages in simple language.
We regularly engaged with customers to gather feedback and ensure our brand was relevant and resonated with our target audience.
The three shapes represent the three investment portfolios. Simplicity and growth are the founding principles of the product.
The custom typography used for the name continues the feel of ease and simplicity. The brand name works alone and in combination with the icon. We wanted something short and modern, which aligns with the contemporary bank.
When designing the interface and visual elements, we wanted to portray the idea of ease and simplicity. A clean and smooth illustration style helps convey the frictionless approach and compliment the work undertaken during the UX phase.
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We chose a single typeface which complemented the design. Powerful enough to use for bold simple messaging and also clean and legible at smaller sizes.
The next step in the process was to take everything we had designed and create a usable design system.
If you would like to get in touch, please email hello@adamcleverley.co.uk
© 2024 Adam Cleverley. Mr Jack Bear Ltd.
