adam cleverley logo

Design is a super-power.

Experienced Product designer, specialising in UX / UI & branding.

Hello, my name is Ad.

I am a user experience designer who fuses creativity, craftsmanship and insights from data to form compelling narratives and deliver business outcomes.

Services

  • Branding
  • UX discovery & research
  • Content architecture
  • Wireframe & prototyping
  • Testing and optimisation
  • Visual design and UI
  • Design system creation
  • Creative direction
  • Marketing & advertising
  • Print

A selection of work

Unfortunately,  recent work is under NDA and cannot be displayed.

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John Lewis
EasyJet
England Rugby
One world
Norwegian Cruise lines
Abu Dhabi Digital Markets
Amadues
San Leon
UK based designer

Why work together? I can...

  • Through a design lens, transform problems and user challenges into differentiators for your product.

  • Deliver on business outcomes whilst providing user-centred experiences.

  • Execute at pace and generate a real business advantage.

  • Create a growth framework to leverage learning and optimise conversion.

  • Build a design thinking culture, collaborate as small teams, and reduce workflow friction.

  • Craft stunning visuals which tell a compelling story and engage your customers.

  • Be bold, be innovative and stand out. I have 20+ years of experience, and I love what I do. If you would like to know more, please reach out.

  • Create slick and lean design systems to ensure you deliver consistent cross-channel experiences to be proud of.

  • Get a buzz from creating something which will have an impact and add value.

A selection of work.

Unfortunately,  recent work is under NDA and cannot be displayed.

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Recent experience.

John Lewis logo

UX contract
John Lewis

2023-24

I design experiences based on understanding how real people engage with your brand, behavioural science and a passion for craftsmanship, brand and storytelling.

Optiroute logo

UX/UI contract
Optiroute

2023

I design experiences based on understanding how real people engage with your brand, behavioural science and a passion for craftsmanship, brand and storytelling.

Valley Ventures logo

Group Creative Director
Valley Ventures

2023

I design experiences based on understanding how real people engage with your brand, behavioural science and a passion for craftsmanship, brand and storytelling.

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UX/UI contract
with Optiroute

2023

I design experiences based on understanding how real people engage with your brand, behavioural science and a passion for craftsmanship, brand and storytelling.

UX

I take a holistic approach before delving deep to uncover those insights that will differentiate your proposition from the competition. I design experiences based on understanding how real people engage with your brand, performance metrics and the overall vision. I'll apply learnings from behavioural science and have many years of proven experience in conversion optimisation. I can pick up at any stage of the design process or lead from the front.

View examples

UX

I take a holistic approach before delving deep to uncover those insights that will differentiate your proposition from the competition. I design experiences based on understanding how real people engage with your brand, performance metrics and the overall vision. I'll apply learnings from behavioural science and have many years of proven experience in conversion optimisation. I can pick up at any stage of the design process or lead from the front.

View examples

UI

I will breathe life into your brand using the art of storytelling and visual communication; by analysing insight and exploring ideas around how your brand is positioned, I'll craft a visual identity which pushes boundaries whilst resonating with your audience.  

I'll help you and your team establish the design principles and building blocks to ensure your products integrate seamlessly across digital and offline channels.

Design leadership

I am a passionate, hands-on leader who has grown, managed & inspired design teams.

I apply an ethos of continual growth, learning, and execution central to delivering exceptional work. I enjoy helping teams grow and evolve. I've led multidisciplinary teams across design, marketing, and development. I'm also committed to staying up-to-date with the latest workflows, tools and accessibility standards.

UX expertise.

Take a holistic approach before delving deep to uncover those insights that will differentiate your proposition from the competition. I design experiences based on understanding how real people engage with your brand, performance metrics and the overall vision. I'll apply learnings from behavioural science and have many years of proven experience in conversion optimisation. I can pick up at any stage of the design process or lead from the front.

View examples

UI & visual design.

Breathe life into your brand using the art of storytelling and visual communication; by analysing insight and exploring ideas around how your brand is positioned, I'll craft a visual identity which pushes boundaries whilst resonating with your audience.  

I'll help you and your team establish the design principles and building blocks to ensure your products integrate seamlessly across digital and offline channels.

Design leadership.

I am a passionate, hands-on leader who has grown, managed & inspired design teams.

I apply an ethos of continual growth, learning, and execution central to delivering exceptional work. I enjoy helping teams grow and evolve. I've led multidisciplinary teams across design, marketing, and development. I'm also committed to staying up-to-date with the latest workflows, tools and accessibility standards.

Sketch of adam cleverley

"Adam is a highly creative and hard-working creative director with whom I worked closely over a 10-year period. He was always able to extract ideas from my brain and deliver them in an online world, which is an invaluable skill for any potential customer to have access to."

Steve Endacott,

"Adam is a highly creative and hard-working creative director with whom I worked closely over a 10-year period. He was always able to extract ideas from my brain and deliver them in an online world, which is an invaluable skill for any potential customer to have access to."

Steve Endacott,

"Adam is a highly creative and hard-working creative director with whom I worked closely over a 10-year period. He was always able to extract ideas from my brain and deliver them in an online world, which is an invaluable skill for any potential customer to have access to."

Steve Endacott,

Testimonials

"

I wholeheartedly endorse Adam as an exceptional UX Designer. Throughout our website journey project, Adam showcased not only his design prowess but also his adept communication skills with stakeholders. His ability to effectively convey complex concepts and collaborate with diverse team members greatly contributed to the project's success. Additionally, Adam's commitment to continuous improvement was evident as he facilitated team discussions, provided valuable feedback, and championed innovative ideas, ultimately enhancing our processes and outcomes. Adam's multifaceted talents, coupled with his dedication to teamwork and development, make him an invaluable asset to any project or organisation."

Jamie Lord, Experience and Service Design Lead at John Lewis

"

Adam is a highly creative and hard-working creative director with whom I worked closely over a 10-year period. He was always able to extract ideas from my brain and deliver them in an online world, which is an invaluable skill for any potential customer to have access to."

Steve Endacott, CEO, Entrepreneur, Travel Industry Thought Leader

My 20 years of commercial experience spans multiple sectors, including finance, technology, travel, product, retail and charity. 

I have a solid strategic outlook and hands-on leadership approach, which shapes my approach to any project. I am passionate about solving complex UX problems using innovative design and creativity. 

I use my energy and skillset to elevate and differentiate brands in the marketplace, ensuring a precise alignment of goals and purpose.

With 20 years of experience as a designer, Adam has a wealth of knowledge and skills to bring to any project. Throughout his career, he has worked across various industries, including technology, finance, travel, retail and charity. Adam's diverse experience enables him to approach design challenges with fresh and innovative thinking.

As a Creative Director, he has honed his leadership skills, and enjoys guiding teams and projects to success. Adam believes that good design stems from a collaborative approach and enjoys working closely with cross-functional teams to create the best possible outcome.

He is passionate about creating user-centred experiences that are both visually stunning and functional. Adam believes in the power of design to solve problems and improve people's lives. He is always looking for ways to push the boundaries of what is possible.

Adam uses his energy and skillset to elevate brands in the marketplace, balancing the user's needs with those of the business.

Get in touch.

If you are looking for a seasoned UX or UI designer. I'm available for freelance, short & long term contracts.

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Services.

Discovery

The discovery process is an essential phase in any project; it aims to uncover the stakeholders' and users' underlying requirements prior to the design and development.

This process typically includes research, interviews and focus groups. This enables information gathering about the target audience, competitors, and goals of the product or service.

Techniques, including user mapping, can identify pain points and uncover opportunities. The information can help build a product roadmap. Defining a clear criteria for success sets the foundation for a positive project outcome.

UI design

Creating a visually appealing and intuitive interface is paramount to a successful brand. Using the principles of visual hierarchy, typography and colour theory, I can craft a consistent and cohesive design system that aligns with the brand identity.

Visual cues and feedback will make the interface more engaging and interactive, providing a positive experience for the user.

UX design

Design is about understanding the users' needs, wants, and pain points. The goal is to create a flow which anticipates users' behaviour and provides a seamless experience.

Sketching, wire-framing, and prototyping can help to test and iterate ideas early.  

Balancing the user experience with conversion optimisation is the most effective way to increase sales whilst building loyalty and customer satisfaction.

Illustration

Using illustrations to tell stories and create emotional connections with an audience can be very effective. Unique art can breathe life into your visual identity and differentiate your brand from competitors.

Illustrations can be customised to suit different marketing campaigns, products, and platforms, providing great flexibility whilst building a consistent brand image.

Branding

Your brand is the soul of your business, so building a strong emotional connection with the target audience through storytelling and providing excellent customer service builds trust and loyalty.

Developing a unique value proposition and positioning statement will differentiate you from competitors. Creating a consistent visual identity that aligns with the brand's messaging will reinforce those values.

Marketing, advertising & print

Creating consistent and engaging marketing assets across various channels and mediums is vital to delivering a cohesive and effective marketing strategy.

I collaborate with fantastic printing firms, masters of their craft, to help you translate your brand into stunning print.

Get in touch

Original art available to buy.

Uk based designer graphic

If you would like to get in touch, please email hello@adamcleverley.co.uk

© 2024 Adam Cleverley. Mr Jack Bear Ltd.